Consumer behaviour and cross-cultural marketing (CBCCM01_IIBM)

Volume horaire

TD : 20h


Provide students with the fundamentals of sociology of consumption and consumer psychology. Introduce cross-cultural marketing and raise awareness on the relevancy to diversify marketing strategies based on socio-cultural characteristics of consumers. 


>> Be creative

>> Be a good observer of folks

Plan du cours

➢      Regular classroom + Discussion-based workshops

➢      Video extracts or articles as case studies

➢      Problem solving situations and small group work

➢      Reading up research articles and case studies could supplement the sessions and beused for individual study between each session.

Diplômes intégrant ce cours

En bref

Crédits ECTS : 2

Langue d'enseignement


UFR, Écoles, Instituts


  • Annecy-le-Vieux (74)