Revenue and pricing performance (GEST001_IHRCY)

Volume horaire

Présentation

Coordinateur de la matière : Frédéric Toitot

Lieu de la formation : Chambéry

Période d’enseignement : 2e semestre 

Objectifs

Optimize the Revenue Management tasks, from the collection of the data to the strategic selling decision and the adjustments of the reservation planning

Pré-requis

-       Need to have attended or read the Revenue Management courses taught in Master 1

-       Working Experience in a hotel (internship) preferably in rooms division

-       Good command of English – both verbal and written

Plan du cours

• The need for a RM strategy
• Data collection
• Performance analysis
• Forecast setting (prices and volumes)
• Planning management

Bibliographie

Legohérel, P., Poutier, E., Fyall, A. Revenue Management for Hospitality & Tourism,  Goodfellow Publishers

Diplômes intégrant ce cours

• Master Tourisme (M1, M2)