Event management applications (GEST002_MDTCY)

Volume horaire

Objectifs

Explores principles and practices of managing medium- and large-scale events including festivals, conventions, concerts, shows, sporting events, and ceremonies. Emphasizes strategic event design, organization and planning, communications, personnel, and security as well as evaluation and innovation.

1) To encourage awareness of the nature and significance of events, their costs and benefits along with their social, political and community dimensions.
2) Knowledge of the major components of event production and their relevance to the type of event being produced.

3) Be able to accurately assess the challenges and successes of varying types of events. 4) To lead and manage teams implementing events effectively
5) Understand the role and management of event stakeholders.

6) Have created a detailed event plan, based upon a specific budget, appropriateness for a given community, and which meets the objectives of the event. 

Compétences acquises

• -  Recognise and demonstrate the skills needed to manage events.

• -  Recognize the significance of diversity issues in the planning and management events.

• -  Develop an ability to problem solve in an ever changing operational environment.

• -  Recognize the economic, environmental, socio-economic, political and technological impacts of tourism and

  events management.

• -  Identify trends and changes in the sstrategic implementation of events within the tourism industry.

• -  Develop effective communication skills.

• -  Plan and manage own time to achieve a specific objective.

• -  Develop an ability to work as part of a team. 

Pré-requis

Level of English proficiency sufficient for understanding course material and participating in discussion and exercises. 

Bibliographie

Bowdin, Glenn ; O'Toole, William ; Allen, Johnny ; Harris, Rob ; McDonnell, Ian Events Management (2005) 2nd Edition Butterworth-Heinemann Ltd; ISBN-13: 978-0750665339 (2010) 3rd Edition Routledge; ISBN: 9781856178181

Ferdinand, Nicole and Kitchin, Paul James (2012) Events Management: An International Approach, London: Sage. ISBN: 9780857022417

Engaging Events: How to Use Live Interaction Technology to Create Successful, Memorable and Enduring Experiences, E-book, Event Manager Blog: www.eventmanagerblog.com/

Jones, Meegan (2014), Sustainable Event Management: A Practical Guide, Routledge; 2 edition ISBN: 9780415840200 Lindsey, Karen (2009) Happiness is a Ticked Off List! The comprehensive guide on how to organize and manage a perfect

corporate event. Matador ISBN 9781848761032
Sustainable events with ISO 20121 - Overview of ISO 20121, a practical tool for managing sustainable events. 

Diplômes intégrant ce cours

• Master Tourisme (M1, M2)